Optimizely
Optimizely Platform Overview
Optimizely is a digital experience platform combining content management, commerce, and experimentation under one umbrella. Built on ASP.NET Core, the platform uses a code-first content model and offers native A/B testing, a customer data platform (ODP), and a GraphQL-based Content Graph for headless delivery. CMS 12 (.NET 8) is the current production-stable release, while CMS 13 (.NET 10) is in preview with a Q1 2026 GA target.
Understand the Platform
Section titled “Understand the Platform”- CMS 12 Architecture — Code-first content model, PageData/BlockData, DI patterns, .NET Core
- CMS 12 Capabilities — Visitor groups, ODP, Commerce, Search & Navigation, Content Graph
- CMS 11 vs 12 vs 13 — Version comparison and migration effort
Make a Decision
Section titled “Make a Decision”- When to Choose Optimizely — Decision framework, getting started, FAQs
Build Something
Section titled “Build Something”- DXP vs Self-Hosted Deployment — Hosting options, deployment workflows
Reference
Section titled “Reference”- Known Issues & Gotchas — Documented issues with workarounds (CMS 12)
Further Reading
Section titled “Further Reading”- Optimizely World — Official documentation, blogs, and developer resources
- Optimizely Community — Forums and knowledge sharing
- Optimizely Developer Documentation — API references and SDK guides